The passion of the LEAP team was infectious and brought the teams together to create a wide range of marketing assets that tightly knit together.
We began with a brand exercise that included mood boards for inspiration to get the creative juices flowing. In tandem, we created wireframes for the LEAP landing page and app pages. We also came up with a series of icons for the first five apps to be in the marketplace.
APPLICATION SCREENS
We also worked to craft a the LEAP story to be presented by executives and higher level sales reps. The presentation set up the most compelling reasons to embrace smaller apps and walked through the apps currently available. For each app we walked through the app’s purpose, the benefits and a use case.
LEAP was launched at EMC World where we had a three screen setup. The two side screens were set up at a slight angle to push forward into the main seating area. We created a launch video as well as overview videos for each available app.
